The Australian beef industry assembles every three years in Rockhampton to compete, showcase, learn about and celebrate industry innovations and achievements.
It will facilitate new trade and export opportunities by exposing the local supply chain to the international industry leaders; feature more than 5,000 head of cattle competing in stud and commercial cattle competitions; a trade fair promoting more than 500 businesses; a symposium, seminars and property tours to deliver new research information to producers; and restaurants, celebrity chefs and cooking demonstrations for visitors to appreciate the quality and flavour of Australian beef.
At Beef Australia 2021, there will be a new dedicated AgTech & Innovation Hub - The Ken Coombe Tech Yards. The Tech Yards will showcase existing and emerging technologies that impact the beef industry supply chain from conception through to consumption.
Beef Australia’s rich history dates back to Australia’s bicentennial celebrations in 1988. Originally planned as a ‘one off’ event, its success was such that the inaugural event was held again in 1991. It has since been held every three years and has grown to become the cattle industry’s national exhibition, attracting over 100,000 people from across Australia and around the world.