Beef industry taps into online information

News release | 13-Apr-2018

The digital revolution is helping Queensland’s $5.4 billion beef industry gain unprecedented access to information about all aspects of beef production.

Department of Agriculture and Fisheries FutureBeef eExtension manager John James said the grazing industry was literally tapping into high quality information available on PCs, laptops and smart phones.

“The FutureBeef website has received over one million hits since it was launched at Beef Week 2012 and, since we began posting to Facebook in May 2012, our online community has grown to more than 6000 followers,” Dr James said.

“Additionally, FutureBeef has 4500 followers on Twitter and 3777 subscribers to the FutureBeef Update eBulletin.

“The FutureBeef website,, has become the one-stop shop for northern beef information and has around 800 pages of curated information.

“Our growing online presence means Queensland’s grazing industry has quick, easy access to high quality news and information that is regularly updated.

“For example, from 1 January 2018 to 27 March 2018 there were 194 posts on the FutureBeef Facebook page and 166 tweets were sent to FutureBeef Twitter followers."

Dr James said the content posted to FutureBeef’s digital platforms showcased the expertise of scientists, extension officers, consultants and other beef producers on a wide range of topics.

“Already in 2018, FutureBeef has hosted a webinar, presented by Professor Brent Sellers from the University of Florida, which focused on managing giant rat’s tail grass and other weedy grasses in pasture,” Dr James said.

“Almost 300 people registered for the webinar and 135 people attended live on the day, with many more expected to watch the webinar recording uploaded to YouTube.

“Also available online is a series of nine videos showcasing the recent Calf Alive symposium that featured experts from Australia, Indonesia and America talking about the causes and management of calf loss.

“These informative videos are available on the FutureBeef YouTube channel, FutureBeefAu.”

More information about FutureBeef and other ways the Department of Agriculture and Fisheries supports Queensland’s beef industry will be showcased at the Beef Australia 2018 event in Rockhampton from Sunday 6 May  to Saturday 12 May.

Representatives from the Department’s beef extension and biosecurity teams will be at the Sidney Kidman Pavilion to provide support and extension advice to Queensland livestock producers.

FutureBeef is a collaboration between the Queensland, Western Australian and Northern Territory governments and Meat & Livestock Australia.

Follow FutureBeef on Facebook FutureBeef or Twitter @FutureBeef and Queensland Agriculture on Facebook and Twitter @QldAgriculture

For more information on Beef Australia 2018 visit

Media contact: Brad Muir, 3087 8600