Group of around 20 people in a field of tall grass, some studying the grass
Beef extension officers on field trip

The project addresses land-management and water-quality issues in a beef business context. Through extension processes that enable change, we help beef producers adopt grazing best management practices (BMP) that increase productivity and profitability while achieving Reef Plan targets.


  • improve producer awareness and understanding of improved practices
  • provide information on research and development
  • engage producers to make practice changes that improve business and environmental sustainability.

Our activities

The project offers producers:

  • access to demonstration sites
  • support for producer and peer-to-peer groups (including Advancing Beef Leaders)
  • training opportunities, field days and technical workshops
  • one-on-one support
  • agricultural economic options analysis
  • policy and reef governance support
  • access to decision support tools, including

One-on-one assistance (on and off property) made up the bulk of our activities, followed by workshops.

The project also provides:

We also promote the use of animal production research technologies and findings, including planning reproduction, nutrition (including Nutrition EDGE), health and genetics around property management calendars that are relevant to regions.

Benefits of the project

Improving land condition through whole-of-business management will contribute to:

  • 25% reduction in fine sediment by 2025
  • 90% of grazing lands having greater than 70% ground cover late in the dry season.


Find out more

Last updated: 08 Aug 2023